For the 2008 Toronto International Film Festival I designed a logo and series of poster pads. The posters were created using blurred, grainy images suggesting movement, and giving the viewer a sense that they are catching a glimpse of a movie they should see. Each poster pad was comprised of randomly alternating images. Around Toronto, pads were hung in groups of three. As passersby removed individual poster souvenirs, the triptych changed, revealing a new image, and a new visual story.